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https://n.news.naver.com/entertain/article/016/0001756620
Projecting SM orientation from NCT to aespa
“Reducing member dependence and strengthening SM brand loyalty”
For this reason, Professor Gyu-Tak Lee regarded Espa as "SM's aim, a group that reflects the power of its brand, and is the ultimate goal to move forward as a company."
Professor Lee said, “Through NCT and Easpa, SM is not a group that is swung by the popularity of individual idols, but a new group that has secured brand loyalty called SM.” In other words, it is explained that “the ultimate goal of SM seems to depend on the popularity of each K-pop group and to reduce the risk of the group being shaken by accidents or withdrawal.”