The phrase "genuine attraction" in Japanese can be translated as 本当の魅力 (ほんとうのみりょく, hontou no miryoku).
Here is the breakdown with the hiragana:
本当の (ほんとうの, hontou no) - genuine/real
魅力 (みりょく, miryoku) - attraction/charm
The complete phrase with hiragana:
本当の魅力
ほんとうのみりょく
hontou no miryoku