SEO fraud
SEO scams come in many forms and less-than-stellar methods are on the rise. Here are some examples of actions that scammers use in SEO:
1. Improper link building: Scammers may use link building techniques that do not make sense. This includes creating links from websites that are not relevant or have no value. This may cause your website to be downgraded in search engine rankings.
2. Black Hat Techniques: Fraudsters may use aggressive SEO techniques such as duplicate content or valueless copy to generate search queries. This violates search engine policies and may result in your site being removed from the index.
3. Content spoofing: Fraudsters may spoof content or display inaccurate information on your website. To attract visitors and support or purchase products or services.
4. Using bots and clickbots: Scammers may use bots or clickbots to drive clicks or traffic to your website. This may cause your analysis data to be inaccurate and affect your marketing planning.