"Instead of every movement being dictated by the story, sometimes people will just sit for a moment, or they will sigh, or look in a running stream, or do something extra, not to advance the story but only to give the sense of time and place and who they are.
We have a word for that in Japanese. It's called ma. Emptiness. It's there intentionally. [claps his hands] The time in between my clapping is ma. If you just have non-stop action with no breathing space at all, it's just busyness. but if you take a moment, then the tension building in the film can grow into a wider dimension. If you just have constant tension at 80 degrees all the time you just get numb.
The people who make the movies are scared of silence, so they want to paper and plaster it over. They're worried that the audience will get bored. They might go up and get some popcorn.
But just because it's 80 percent intense all the time doesn't mean the kids are going to bless you with their concentration. What really matters is the underlying emotions--that you never let go of those.
What my friends and I have been trying to do since the 1970's is to try and quiet things down a little bit; don't just bombard them with noise and distraction. And to follow the path of children's emotions and feelings as we make a film. If you stay true to joy and astonishment and empathy you don't have to have violence and you don't have to have action. They'll follow you. This is our principle."
- Miyazaki Hayao